TFL provided an interactive fair programme for customers on tfl.com

Main Reaction - The TFL Blog | September 2020

Let's stay at home and go to the fair

In 2020 the world has been turned upside down. The Covid-19-pandemic has influenced all of our lives in manifold ways. Economy worldwide has to struggle with the restrictions and become creative to find appropriate solutions for the new world we are living in. Also fairs and events are severely affected by this.

A lot of fairs will not take place at all in 2020 and maybe even 2021. There are numerous reasons for this. International fairs for example cannot take place due to travel restrictions. Also, a lot of exhibitors refuse to participate even if they could make the journey, knowing full well the risk is simply not worth taking. They choose to act responsibly putting their customers' and their own health first.

For local fairs that tend to feature smaller companies as exhibitors, putting the necessary and mandatory protective measures in place is often simply not workable or profitable, especially when considering that visitors will very likely and very understandably be fewer in numbers. Organisers expect losses in the double- to triple-digit millions. Hence, a huge challenge to be faced.

Nevertheless, there are also chances hidden in all of these trials and tribulations. One is to use the digital world and find online solutions to provide customers with information that serves them. It may be not as pleasant as meeting face-to-face, however, there is a huge potential to connect with clients in completely new way.

From 1st – 3rd September 2020, the time period during which the ACLE was supposed to take place - TFL provided its excellent advice on an online platform called ACLE 2020 #athome. In this password protected area which was exclusively available to TFL customers, clients were able to chose between various offers like podcasts, publications and a picture gallery. At the end the users could even take a pleasant quiz that showed how much knowledge ACLE 2020 #athome had imparted to them. This way customers are up-to-date with the latest trends, innovations and may, hence, plan their future production and articles accordingly. Despite having to practice physical distance, TFL keeps in touch with its customers because connection matters.

The full content of ACLE 2020 #athome is now freely available on tfl.com:

Manuela, Switzerland

Blogger from passion
#astrologer #inlovewithleather
Send a message

__________________________________________________

This might be also interesting for you:

Main Reaction - The TFL Blog | October 2020

Why we need to reinvent the wheel

Working in the TFL R&D Screening department, we often see recurring topics which come on our table with stubborn regularity and want to get solved. For all those who are already some decades in this business (like me) often think by themselves: Oh no, here we go, they want to re-invent the wheel again. And here I need to pull the break, also in my own thinking. The negative taste in "don't re-invent the wheel" is so wrong! Especially if we take a look at the development of the wheel itself. (...)

Main Reaction - The TFL Blog | August 2020

Fashion is not a joke... but in the end it is fun

Twice a year TFL releases the famous "collection of articles" based on trends and inspirations gathered and developed by a group of technicians from the different countries of our big TFL world. However, TFL is a chemical company which makes this hard work very complex. (...)

Main Reaction - The TFL Blog | July 2020

Push for Home Furniture

As bars, restaurants and public areas are closed in many parts of the world; we are all staying home this summer and enjoy our own places. We have already seen a trend of paying more attention to one’s own small world during recent years, if we think of urban gardening and an increased trend of slow food and cooking. (...)

Main Reaction - The TFL Blog | June 2020

The end of trash

As I have described in my first blog article in June 2019,, the major discussion in the leather industry is how to become “greener & sustainable”. The Covid-19 crisis "opened the door" for the (leather) fashion industry to avoid trash. (...)

Main Reaction - The TFL Blog | May 2020

Leather in Corona times

While writing the draft for this blog the pen I used literally fell apart (this is not made up…). It was one of those pens you get for free as promotional gifts at fairs, hotels, conferences etc. Meanwhile I got a large collection at home. This little ‘incident’ happened as we go through a crisis not seen since world war II, a crisis which may give us time to reflect what things are really important and matter and what things went wrong in the past. (...)

Main Reaction - The TFL Blog | May 2020

Give people what they really want

I have joined TFL’s marketing communication team about fourteen years ago as a trainee. Since then our task fields, work processes and the ways we communicate have changed quite heavily. Our profession seems to be dominated by a fast pace and overstimulation. In spite of that or maybe exactly because of that, the old basic formula in marketing is more actual than ever before: “Give people what they really want.” (...)

Main Reaction - The TFL Blog | April 2020

Back to nature

We are facing very challenging times. By "we" I do not refer to an isolated group like Europeans or Asians, by “we” I’m talking about mankind as such. We are all living with a global pandemic and many countries are being shut down and running pandemic plans. Life did change tremendously for each and every one of us during the past weeks. What are the values we can rely on during these difficult times? (...)

Main Reaction - The TFL Blog | March 2020

A chance to learn

The new decade started it off in a rather challenging way. The leather market already being under quite some strain due to the developments during the past years, will also be affected by the Corona crisis – as the entire economy will be. Some newspaper articles already proclaim an end to globalisation, others foresee major changes in world economics. (...)

Main Reaction - The TFL Blog | February 2020

"Leather is old-fashioned"... and some other myths

Myths are easily created, especially around things that are so familiar that people tend believe they know all about it. But more often than not, those myths are leading us in a completely false direction. Let’s have a closer look at some leather myths, because we believe that with leather you are always on the right track. (...)

Main Reaction - The TFL Blog | December 2019

Are “vegan shoes” more sustainable?

Veganism is a practice… the practice of abstain from using animal products. Could vegan shoes be part of that practice? Vegan leather and faux leather are just two different names for the same material. They describe shoes, boots or jackets that look like leather but are made from artificial leather. No animal hides or skins are used in the production of the leather alternative. Is vegan or faux leather a more sustainable option? (...)

Main Reaction - The TFL Blog | December 2019

Something for all seasons

Chilly winds and frozen landscapes are heralding the coming Christmas season bringing with it lots of festivities and cosy get-togethers. Our homes are being transformed with beautiful decorations creating that special atmosphere that makes you somehow wish it could be Christmas every day. Find here inspiration for the ultimate christmas articles made of leather (...)

Main Reaction - The TFL Blog | October 2019

Everywhere to be found

Leather has become an irreplaceable item of our daily lives long ago. Most people associate leather with shoes, fashion, car interiors and motorcycle gangs. However, leather offers so much more and can be found in a lot more places than one may assume at first glance. Find below some examples where leather is found (...)

Main Reaction - The TFL Blog | September 2019

Why do we buy the things we buy?

70% of all purchase decisions in the supermarket are spontaneous. This is due partly to our own impulsiveness but also the result of the work of marketing and sales experts who use their findings to design shops accordingly. (...)

Main Reaction - The TFL Blog | August 2019

Work it harder, make it better, do it faster, makes us stronger

I have been working at TFL since 2013 as a fatliquor chemist in the R&D department. During these six years with TFL, requirements for automotive leather underwent a big change which of course had a big impact on our work and development projects. (...)

Main Reaction - The TFL Blog | July 2019

How far will employees go?

Identification with the company is a very important motivation factor for employees. Also identifying with its purposes, brand and brand values the organisation stands for. Employees need to feel that they’re part of something big and meaningful in order to stay motivated and perform above average. (...)

Main Reaction - The TFL Blog | June 2019

The art of leather

Art has been vital to human beings from the beginning of time. Ever since the first humans have evolved, they started decorating their cave walls with primitive paintings, used plants, flowers and petals to express themselves (...)

Main Reaction - The TFL Blog | June 2019

It's a matter of survival

A couple of years ago the Ellen MacArthur Foundation in partnership with the World Economic Forum informed that by 2050 plastic in the oceans will outweigh fish and that only 14% of plastic packaging, the biggest source of plastic pollution in the oceans, is recycled (...)

Main Reaction - The TFL Blog | May 2019

Is there a future for leather?

Since the beginning of mankind leather played an important role and it stayed throughout history although facing keen challenges over the centuries. But the challenges these days are different (...)

Main Reaction - The TFL Blog | May 2019

Stay curious

Still curious after 35 years working with leather? Florian is telling us why he is still fascincated of our industry and how extremely far the technology went in the last ten years (...)

Main Reaction - The TFL Blog | May 2019

"Leather-lunged"? "Hell for leather"?

Leather has played such a significant role for humans and their daily lives for such a long time, that it has even managed to invade our language. Manuela had a look into the dictionary for us (...)

Main Reaction - The TFL Blog | May 2019

How to take care of your leather article

Regular cleaning with appropriate cleaning agents is a good start - but there is so much more you can do! Observe our hints and enjoy your sustainable product for a lifetime (...)