Fashion branch: e-commerce on the rise
More consumers than ever are buying fashion via the internet. Already 20 percent of the total trade volume of the brands interviewed are achieved online. Until 2020 this share will rise to 25 percent – with a continuously mounting tendency. Respectively the marketing budget of those companies flows into the online sector. This is a result of the joint study Dressed for Digital – The Next Evolution In Fashion Marketing made by the Boston Consulting Group (BCG) – strategy consulting - and Zalando Marketing Sevices (ZMS) – the marketing unit of Zalando. 90 global fashion brands were interviewed for this purpose. «Even today the online trade of the companies interviewed grows three times as fast as the traditional trade. This trend is ongoing.» Jessica Distler summarises, partner and fashion expert at BCG. Currently the turnover ratio between company own online channels and platforms is even, however, until 2020 most money will be made via platforms. Turnovers on online market places grow significantly achieving a 12 percent growth rate. By contrast, in company own shops the growth rate is a third lower. “Mainly companies with an already high e-commerce growth open own shops on platforms where they achieve two thirds of their total online turnover.” Dr. Andreas Antrup, Managing Director of Zalando Marketing Services illustrates.
Online shoe trade on the rise again
The online trade with shoes has recovered after the unusually hot summer. In the first nine weeks of the fourth quarter shoe turnovers rose by 7.3 percent to 801 million Euros. This has been announced by the federal association e-commerce and mail order business e.V (bevh).
Ispo: premiere for Shoe Village
The sports goods fair Ispo intends to strengthen the shoe segment with a Shoe Village. In the newly created sector in hall 4 of the Munich fair grounds, the latest trends can be found besides the possibility to test present products and gain impressions of the technological future of the shoe branch. The Shoe village will cover a third of hall 4 and thus more space than initially expected by the organisers. Following brands have already confirmed their participation: Ecco, Merrel, Lowa, Meindl, Dachstein, Icebug, Olang, Zamberlan, AKU, Kamik, Crispi, Garmont, Gronell and TrekSta.
Gallery Shoes expects more than 500 exhibitors
More than 500 brands from more than 20 countries, 65 percent of which from abroad, are expected at the oncoming Gallery Shoes from 10th to 12th March on the Böhler area. The organisers again expect approximately 9,800 specialist visitors, the predominant majority (roughly 75 percent) from Germany. There will be a few new digital updates at the oncoming edition. A new visitor software makes it possible to as of now safe online entry tickets in the wallet. Additionally, the hitherto customary desks will be replaced by new modern digital registration pillars. Visitors can register digitally with a code at the shuttle points as well as in the shuttles themselves to ensure a faster fair entry.
Contract renewal for Bogner Shoes
Willy Bogner GmbH & Co KGaA and Italian company Cappelletti S.r.L. will in future continue to work together in the shoe sector. Both enterprises will the pursue their cooperation that has started in November 2010. Also, the license partnership will comprise the sectors design and production as well as national and international sales. Bogner Shoes collection may be found in all Bogner stores and on Bogner.com as well as in exclusive sports and shoe shops. In total, Bogner Shoes is present in 38 countries. All sales and marketing activities are conducted by Rainer Zink, CEO of Shoe. Mission GmbH in Bernried.